Blue Bear℠

One of Blue Cross and Blue Shield of Texas’ (BCBSTX) primary concerns is the health and well-being of children across the state and Blue Bear – the colorful health and wellness ambassador for community outreach activities – helps spread our message in fun and creative ways. In fact, during 2013, Blue Bear made 227 appearances at company and/or community events, staffed by BCBSTX employee volunteers throughout Texas. Everywhere he goes, including the many visits he makes to hospital pediatric units each year, Blue Bear attracts lots of smiles and brings a lot of encouragement, warm hugs and useful information about one of our most valuable assets – our personal health and wellness.