Physical Activity


KaBOOM! has been a strong ally of BCBSTX and took the lead in ensuring that four playgrounds were installed in San Antonio, McAllen, Houston and Waco. Shade structures were built for the new San Antonio and McAllen playgrounds, and also added to existing playgrounds in El Paso, Houston and San Angelo to enhance UV protection and cancer prevention.

Marathon Kids

Marathon Kids is well aligned with our goal of confronting the problem of childhood obesity in our state. BCBSTX is proud to be a major sponsor of this nationally recognized, free fitness program for students in grades K-5 who are most vulnerable to childhood obesity and type-2 diabetes. More than 244,000 students participated across the following cities: Austin, Dallas, El Paso, Rio Grande Valley and Houston.